segmentation

Rampant Segmentism

The Family Smoking Prevention and Tobacco Control Act that awaits President Obama's signature could severely limit the magazine advertising run by cigarette makers, and the ad lobby is fuming over it. It was a $70 million business for U.S. magazines last year, and the industry could use every penny.

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Selling Today: Casting a Wide Net and 'Going for the No'

by: John Caddell

Market segmentation is a very attractive concept. Analyzing a group of customers, comparing it to the capabilities of your product set, and deciding who are the highest-probability targets. Salespeople then focus their efforts on this narrower set of prospects. Sales then follow.

At its worst, though, segmentation allows you to fall in love with a small pipeline. After all, if the prospects are in the target segments, they should be easier to close than an undifferentiated mass.

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Engage Different Consumers in Different Ways - Why Segmentation Is Key

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Different Ways of Achieving 'Life's Purpose'

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Education Not Age Determines Internet Use

by: Dick Stroud

Today the Office of National Statistics has released some data that comes to the most astonishing conclusion (cynical comment): Education plays a key role as to whether people have Internet.

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A Boomer Map

by: Dick Stroud

Thanks to Chuck Nyren for sending me this link to a map of my boomer future. Having looked at it I am not sure I want to go there.

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Where Have All the Children Gone?

by: Dick Stroud

If you ever want more evidence that organisations should be planning for an older world have a look at this chart. It is taken from a report (The Graying of the Great Powers: Demography and Geopolitics in the 21st Century - the CSIS Global Aging Initiative). Click here to read and listen to a summary of its findings.

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No Country for Old Men

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Yahoo Launching Site for Women - Well Some Women

by: Dick Stroud

This is the announcement from the press release.

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The greying of Mickey Mouse

by: Dick Stroud

A short supply of kids but a plentiful supply of oldies means if you are Walt Disney you need to take some drastic action.
With Japan's birthrate in decline, Disney has accepted the stark
economics of the new market: the largest group of customers with the
money and the time to spend a day on Splash Mountain or Pooh's Hunny
Hunt is mostly retired.

To entice this burgeoning segment of
society on to the rides the company is offering a cut-price season

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