Second Life

Study: Second Lifers Unhappy with Brands

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Second Life Shorts, Set 2

By: Ilya Vedrashko

A number of interesting Second Life developments happening all at once:

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Rumor: Google Planning Virtual World

By: Ilya Vedrashko

For the record: Blogs today are widely broadcasting a rumor "from an academic who heard through the PhD grapevine" and passed on by a VC that Google is putting together pieces to create a SL-like virtual world based on Google Earth.

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Second Lifecycle

Sears Carries Cheap Fabricator, Enters Second Life

By: Ilya Vedrashko

Two seemingly unrelated pieces of news that showed up next to each other on my clogged RSS reader and made me jump:

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ROI of Second Life

By: Ilya Vedrashko

Posted a few thoughts about the value of participating in Second Life and similar worlds over at HHCC blog along with some slides from recent presentations. Two sidenotes: 1) Huge thanks to FutureLab and MITX for having me speak; 2) Slideshare rocks.

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SL: Socially Responsible Camping

By: Ilya Vedrashko

I was preparing slides for the marketing 3 conference and hunting around Second Life's malls for a good illustration and by chance teleported to Caliente City Mall.

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Second Life Shorts

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Second Life Lures Big Brother, Older Traffic

How to Advertise in Second Life, Part 2

By: Ilya Vedrashko

It looks like a fairly heated and a long overdue discussion on virtual world marketing is unfolding across SL-related blogs, so here's a a quick follow-up to yesterday's post with more links. (Brace for more SL news on Adverlab since the dedicated Brands in Games blog is undergoing some reconstruction. )

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