Second Life

The Neuroscience of Second Life

by: Roger Dooley

These days, people are spending a lot of time online, much of it in Web communities and social networks. Second Life is a virtual world in which users create avatars to represent themselves and interact with others.

Continue Reading

Media Pendulum Swings On Second Life

by: Ilya Vedrashko

Yeah, the media's honeymoon with Second Life is clearly over. Time mag has listed it among five worst sites to avoid: "We're sure that somebody out there is enjoying Second Life, but why?

Continue Reading

What If and What Then?

by: C. Sven Johnson

Seems as if the marketing/videogame/metaverse blogosphere is full of posts and comments discussing yet another round of embarrassingly amateurish mainstream media articles and commentary on Second Life.

Continue Reading

Top 10 Features of China's Second Life

by: Dominic Basulto

Continue Reading

The Niche of Mass

by: C. Sven Johnson

Joel Greenberg has a blog entry (Link) worth reading regarding Suzanne Vega’s upcoming concert inside Second Life. Some of what he’s getting at has come up here before (reLink). And of course scarcity is something I’m often thinking about, given my particular interests.

Continue Reading

Coca-Cola 2.0

by: C. Sven Johnson

I just got off the phone with Coca-Cola’s David Vanderpoel. You might recall his earlier comment regarding the Coca-Cola VirtualThirst campaign in Second Life that came as a result of my critique of the competition rules.

If you’ve not read my earlier post (reLink), here’s the back story:

Continue Reading

Coca-Cola Releases Trademark To Second Life Merchants?

by: C. Sven Johnson

Now here’s an interesting development. According to Second Life resident Vint Falken in a post today (Link - may be dead), the SL Exchange website claims that Coca-Cola is releasing their trademark for use by merchants inside Second Life.

Continue Reading

Venezuelan protests: blurring the line between 'real' and 'virtual'

by: Dominic Basulto

The ongoing story about "virtual demonstrations" in Second Life by Venezuelan dissidents illustrates the various ways that our collective notions of "real life" and "virtual life" are blurring together. rring together.

Continue Reading

Opportunity Fading: Why The New Second Life Offers Less for Business

by: C. Sven Johnson

Continue Reading

Xerox R&D in Second Life

by: Dominic Basulto

In this two-minute video filmed entirely in Second Life, the avatar of Xerox Chief Technology Officer Sophie Vandebroek talks about research in 3-D virtual worlds from Xerox's innovation group.  In addition to creating worldwide collaboration opportunities for Xerox researchers, virtual worlds like Second Life are also enabling new opportunities for Xerox and its clients.

Continue Reading
Subscribe to RSS - Second Life