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Your Brain on Thousands of Products

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors?

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SEO: Beyond Text

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Is Search the Anti-Brand?

by: Jonathan Salem Baskin

I wrote an entire chapter in my book, Branding Only Works on Cattle, about how the ubiquity of information available to consumers via Internet search (access, richness, and authenticity) search, would destroy the fundamental, command-and-control presumptions of branding.

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Too Much vs. Too Little

by: Jonathan Salem Baskin

Yahoo's new limits on user data retention and Facebook's latest row over faux college groups illustrate the bizzaro-world conflict between too little and too much information in search, social media, and online life in general.

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Future Now: Reality Augmented Through Mobile Phone

by: Ilya Vedrashko

This is the future of mobile search and augmented reality as imagined by a Tokyo designer and published in February 2008.

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Ask Is Still Searching

by: Jonathan Salem Baskin

Ask's latest branding campaign is intended to frighten or offend most of its potential customers. It does the job brilliantly.

The TV spots feature some nerdy guy with his chin resting on a pregnant woman’s shoulder, whether she’s walking down the street or laying in bed. He asks questions that she might predictably ask. The punchline is that Ask.com will help you find the answers.

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Opportunity Knocks, and It's Google & Facebook Pt. 1

by: Jonathan Salem Baskin

(This essay was co-authored with Jeff Molander, Web marketing expert, speaker and CEO of Molander & Associates Inc.)

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2008 Prediction #4: Less Search, More Found

by: Jonathan Salem Baskin

If 2007 was a year wherein lots of companies got their collective heads around Internet search, 2008 could be the year they start thinking about what to do when they're found.

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'Search is Brand' as a Blogging Case Study

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How Should Corporate Blog Monitoring Cope with Spam?

by: Mark Rogers

An excellent article in Red Herring reporting on work by Umbria in Boulder, Colorado, draws attention to the increasing problems posed by spam blogs or splogs. Apparently spam bloggers have targeted 44 out of the top 100 brands.

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