Got a brand new website you want to promote? Wondering how to get
traffic and improve Google rankings? Google’s webmaster Svengali Matt Cutts clued us in at the recent Pubcon in Las Vegas: start a blog. (You were expecting, maybe, “buy a bunch of links?”
) Matt pointed out that Wordpress was mostly pre-optimized for search
Paid search continues to grow and is now considered by most marketers to be a core component of their online marketing tool kits. This continued growth is not surprising, however, as it is hard to beat search as a marketing channel for both its efficiency and effectiveness.
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