search engine marketing

How B2Bs Can Improve SEO by Avoiding Duplicate Content

Guest Post by: Maria Pergolino

Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.

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A Search Engine Optimisation (SEO) Survival Guide for Marketing Managers (part 2) - Unabridged

note: this is part 2 of 2 in a series of articles on the subject of SEO and marketing, originally published at Bnet.co.uk. This piece is the unabridged version of the article.

10 steps for improving your SEO dramatically and simply

including a slideshare pictorial guide for SEO marketers (see bottom of article)

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2008 Prediction #4: Less Search, More Found

by: Jonathan Salem Baskin

If 2007 was a year wherein lots of companies got their collective heads around Internet search, 2008 could be the year they start thinking about what to do when they're found.

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Big List of B2B Marketing Blogs

by: Jon Miller

Here are over 50 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.

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Optimize for B2B Search Marketing – Part 2

by: Jon Miller

AKA, “How an mp3 player is different from a million-dollar CRM system.”

In Part 1, I explained that B2B search marketing requires different techniques and optimization methods than B2C search, and that search marketing vendors should specialize on B2C clients or B2B client, but not both.

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Optimize for B2B Search Marketing – Part 1

by: Jon Miller

By almost any measure, B2B marketers are embracing search engine marketing. A few statistics:

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