Scott Goodson

Bergman's Secret TV Commercials

by: Scott Goodson

Recently Ingmar Bergman, the Swedish director died. He was responsible for some of the most influential and memorable films of the 1960s and 70s, including Fanny and Alexander.
His cinema work greatly influenced a lot of commercials directors and cinematographers. Recently I stumbeld upon the work that started his career.

Bergman's commercials

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Why The Environmental Issue is Cool Again

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A Secret Corporate Weapon: The Brand Pathway

by: Scott Goodson

A Swedish CEO client of mine once told me that the best management employ a technique called 'Management by Repetition." The challenge for him, as it is for every CEO, is how do you get the organization behind one company cultural mission. Not an ad campaign, but behind a culture on the move.

Denise Lee Yohn, the former VP marketing of Sony USA wrote some similar advice last week in Brandweek, although she goes a lot further.

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Welcome To Haute Mexique - High Mexican

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Future Marketing Summit 2007

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Advertising in The Culture Economy

by: Scott Goodson

The opportunity for advertisers is to define culture. The culture point is fundamental.

We are entering, from a business point of view, the Culture Economy. The Culture Economy is where brands define or redefine culture in the social context. Where consumers align and engage with the values of this culture. Where the company lives, acts and does culture. Where culture drives business decisions. It's the exact opposite of a company who simply sews a marketing idea onto a company as appendage.

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Global Soul Branding

by: Scott Goodson

Ok, Ok "I've heard it before" you say. And its true. Only last time on this bat channel, I was dithering on about this global soul thing. But nowadays, I'm thinking it's got a massive amount of relevance. 'Global soul' isn't any longer mere hippy talk--some kind of Ben&Jerry's rhetoric coming from the mouth of their 'Chief Euphoria Officer'. In the light of global warming, socially progressive mores are making more and more sense for both human survival and corporate profit.

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What's The Emerging Global Soul Anyway?

by: Scott Goodson

Just back to New York from a recent trip to our Amsterdam agency, via a stop over for din din with a female friend in Berlin. Not that this is anything odd. Except for the fact my friend in Berlin is part Brazilian, part German, part Swedish and a tad Dutch.

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Engagement Without Connectivity, It's Just Advertising

by: Scott Goodson

Advertising can suck.

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