Last week Google reported an unprecedented profit surge during a recession in the US while everyone else was reporting the opposite. And now this news from my friend Nishad who gave me this tip.
MSNBC Reported today that online ad spend will overtake TV in 2009 in the UK.
Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.
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