Scott Goodson

Forget the Art School. Photo-sharing Sites Have Their Own Ideas about Beauty

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Who's Sexier - Tom Ford or Dov Charney?

by: Scott Goodson

picture_7_2.jpgPerhaps they are equally sexy. And that's a marketing challenge if one portfolio of product is a great deal more expensive. How do you feel the luxury and fork over thousands of dollars more for one shirt vs another?

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Better than Google Search, Better than Ask Search

by: Scott Goodson

The quality of search engines will change and get better and more user friendly.

Here is one that I LOVE. Feels a little like the nav you get on Apple itunes. But it's very cool.

Check it out here.

Original Post: http://scottgoodson.typepad.com/my_weblog/2008/04/better-than-goo.html

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Email Has Become the Bane of People's Professional Lives

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Internet Will Overtake TV as Biggest Ad Medium in 2009

by: Scott Goodson

Last week Google reported an unprecedented profit surge during a recession in the US while everyone else was reporting the opposite. And now this news from my friend Nishad who gave me this tip.

MSNBC Reported today that online ad spend will overtake TV in 2009 in the UK.

Here is the full article: 

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US Lags in Social Media Creation, per Survey

by: Scott Goodson

Brian Morrissey of Adweek quotes a new survey that says the US lags behind many other countires in Social Media.

Here is his article:

Consumers in the U.S. and Western Europe are more likely to be passive participants, while those in emerging markets often create content

April 18, 2008

-By Brian Morrissey

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Human Nature Will Drive the End of Advertising as We Know It

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Challenging Omnicom, WPP, IPG & Publicis

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Matt Ingwalson - Goodsone does Lunchtime Chats

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How To Measure Social Media

by: Scott Goodson

Making a Splash with Social Media Measurement

Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.

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