Scott Goodson

A Stinky Prediction for Anyone in the Creative Business

Paul Krugman's Op Ed in Friday's New York Times should be bone chilling for anyone working in the creative end of the business world. That is if you believe it.

He suggests that the digital world and the net is and will increasingly devalue creativity to the extent that businesses will need to give it away for free in order to maintain relationships with customers.

pricing, future of advertising, free, Creative Commons, Scott Goodson, Paul Krugman, Ether Dyson, Chris Anderson, creativity

June 6, 2008

Is There a Bear Sterns of the Advertising Industry?

by: Scott Goodson

First there was Bear Stearns. Now, James West suggests that Lehman Brothers - that venerable institution, that’s been in business since 1850, may fall in a Bear Stearns-like meltdown.

Diane Hinton, an analyst at Standard & Poor's, said: `We're in a market environment where sometimes perception becomes reality.'

agencies, advertising, business models, Scott Goodson, Bear Sterns, Omnicom

June 5, 2008

Where Can Social Media Go?

by: Scott Goodson

My vision for social media is a much broader, much bigger, more invasive media than we can even imagine today. With Gen-y growing up using this medium as their main medium, I only have to look at the boomer generation to see the hundreds of new industries that were created on the back of film and TV with this age group.

Fred Wilson, Scott Goodson, social media, media consumption, consumer generated media, consumer behaviour, Gen Y, branding

May 25, 2008

Why on Earth Would Barney's New York Launch a Target Brand?

by: Scott Goodson

In a very interesting twist of premium fashion melting into the Target Warehouse culture, Barney's New York will launch eco-friendly Rogan for Target.

luxury, retail, merchandising, branding, Target, Scott Goodson, Barney's

May 23, 2008

Denise Lee Yohn: Goodson Does Lunch-Time Chats

by: Scott Goodson

interview, accountability, Sony, Scott Goodson, Denise Le Yohn, marketing

May 20, 2008

Facebook, MySpace, Second Life, Hi5, Twitter - the Social Networking Wars

by: Scott Goodson

Everyone is being overwhelmed with a flood of requests to join all the different social networking sites. Last night I was invited to the latest one - hi5.

This video sums it up for me...hilarious.

social media, networking, Hi5, Friendster, Facebook, media consumption, Twitter, Scott Goodson, MySpace

May 9, 2008

Sheetal Mehta - Goodson Does Lunchtime Chats

by: Scott Goodson

I have been interviewing a select group of people who impress me and who are doing their own thing in their own way. Stanley Hainsworth, Creative Director of Starbucks, Kerri Martin, and Lee Daley, former dude from Manchester United. I've been calling it Goodson Lunchtime chats.

Scott Goodson, Nanhi Kali, India, Sheetal Mehta, sustainability, non profit, interview

May 1, 2008

Message for Entrepreneurs - You Have to Shoot to Score

by: Scott Goodson

The Only Once blog has a great posting today about the need to 'Shoot to score' and anyone who leads an independent entrepreneurial driven organization will understand what this means.

You Have to Shoot to Score