Scott Goodson

October 14, 2008

The Most Memorable Ads Mad Ave Ever Sold - New York Magazine

by: Scott Goodson

The New York Magazine has come out with their list of best ever ads from Mad Ave since 1968. You can find all the ads on the NY Mag site.

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Scott Goodson, Madison Avenue, commercials, campaign, advertising
October 9, 2008

Wisdom

by: Scott Goodson

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video, Scott Goodson
October 6, 2008

Subconscious Warm up: How Brands Have an Effect on Your Behavior

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

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brands, behaviour patterns, articles, Scott Goodson, NY Times, research, people, culture
September 20, 2008

Vanity Fair on the Cancelled Microsoft Campaign

by: Scott Goodson

I was emailed yesterday by Vanity Fair for comment about the new Microsoft campaign featuring Jerry Seinfeld and Bill Gates that was pulled earlier this week. I'm particularly pleased that Vanity Fair is embracing our industry - Advertising - because advertising is on the rise, is defining culture, and a more influential industry than the entertainment industry. V cool.

Here is the email I sent back.

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Scott Goodson, commercials, Microsoft, campaign, articles, advertising
September 19, 2008

Follow the Path of the Unsafe

by: Scott Goodson

Here's a relevant quote for our times, for those thinking about the future, about where to invest their energy and time in the coming months ahead:

"Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of crackpot than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost."

Thomas J Watson

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people, visionary, future, Scott Goodson
August 19, 2008

McDonalds Is Launching Their Own Virtual World. This Is Smart Business.

by: Scott Goodson

What can we learn from McDonald's creating their own virtual world? That they are moving into their own customized world says one thing to me, that it will become more valuable for brands to create and curate their own virtual worlds rather than joining existing public virtual worlds.

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young, virtual worlds, retail marketing, Scott Goodson, McDonalds
August 16, 2008

How to Select an Advertising Agency to Launch a New Product

by: Scott Goodson

When setting out to launch a new product, your marketing plan will be a pretty important tool. Here are some useful things to keep in mind.

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people, advertising, Scott Goodson, innovation, agencies
August 14, 2008

Brand Culture Is the Brand Belief

by: Scott Goodson

I love building brands. It's an art and a science. A brand is a set of beliefs. It's a set of expectations. Moreover it is a culture. A culture that is celebrated and lived in real terms by the people who work with the brand every day inside the company. It is also a culture to be associated with by people who have relationships with the brand in the world at large.

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branding, role of marketing, advertising, Scott Goodson
August 11, 2008

For Ad Agencies, the Asian Prize Is India

by: Scott Goodson

From this weekend's International Herald Tribune

PARIS: The quest for gold got under way in Beijing on Friday, but some advertising executives think the real marketing medal may be won elsewhere in Asia - in India. That country does not have an Olympic story to sell. But the economy is sprinting ahead.

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agencies, advertising, Scott Goodson, India, branding, Asia
August 2, 2008

Why Advertising Got a Bad Name

by: Scott Goodson

This old film from circa 1950 is all about the powers of outdoor advertising. But in truth it's right out of the pages of 1984 and a rather creepy v/o tells you how to lead the lemmings to the edge of the cliffs.

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marketing, ethics, advertising, Scott Goodson, role of marketing
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