Scott Goodson
March 20, 2011

You Saw It on the News... But Probably Not the Printed Kind

A new report on the US media has confirmed what we already know – that most of us are now getting our daily news fix online and on mobile devices.

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Scott Goodson, news, print, online, newspapers, media consumption
February 28, 2011

Tobacco 'Truth' Adverts Spark Smoking-hot Debate

We are all truth seekers. Authenticity rules today more than ever before. I recently wrote an article for Harvard Business Review about how brands can spark engagement and empowerment in their customers by telling the world what they’re against, rather than what they’re for (you can read it here).

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Scott Goodson, tobacco, authenticity, truth, advertising, cultural movements
February 25, 2011

Cultural Movement Success

Movement marketing has proved it isn’t just a passing fad. It’s become a necessity. Shouting at customers, through traditional advertising and marketing routes such as TV, radio and magazines, just doesn’t work.

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Scott Goodson, marketing, marketing strategy, cultural movements
February 16, 2011

Groupon Misses the Point

So daily deals site Groupon has been forced to make a cut of its own, removing all the Super Bowl campaign adverts which featured celebrities talking about cultural issues whilst enjoying discounted Groupon offers.

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Scott Goodson, groupon, Super Bowl, advertising
February 11, 2011

Who Cares What YOU Think?

There have been about 100 truly original products that have been launched in the last 10 years. The rest of them have been variations of the same. Tons of them. We’re in danger of product overload.

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Scott Goodson, brand building, cultural movements, abundance, customer insights
January 17, 2011

How 50 Cent Made 8 Million Cents on Twitter

Never say you can’t make money from social networking. This is what the social media gurus at StrawberryFrog keep telling me. Don’t believe them. Just ask rapper 50 Cent.

He’s allegedly used Twitter to make more than $8m in just two days, by using the micro-blogging site to promote a company he has shares in.

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Scott Goodson, Twitter, social media, monetisation, celebrities
November 22, 2010

How Do You Get a Billion Hits on YouTube?

My story this week in FORBES:

http://blogs.forbes.com/marketshare/2010/11/19/how-you-get-a-billion-hit...

When was the last time you had a hit on YouTube? You are the CMO and you have the opportunity to generate big viewership numbers on YouTube at a time when paid media budgets are being slashed.

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Scott Goodson, YouTube, popularity, metrics, viral, earned media, memes
November 8, 2010

The Movement Is the Medium

There’s a cultural movement gathering steam in the marketing world right now and, funnily enough, it has to do with… movements.

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Scott Goodson, cultural movements, marketing
December 6, 2009

Exotics, Rare Birds, and Concept Turds | Let's Play Name That Car

I have such passion for 70s culture and it's been stoked by a blog called We Love You So. 70s was my youth. Farah and the Bee Gees and Richard Pryor and NYC trips to the Meat Packing and of course Lou Reed and Frank Zapa.
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Scott Goodson, icons
December 3, 2009

Shouldn't Brands Starting Own Their Own Media Channels?

There is an African proverb that says: "Two men in a burning house must not stop to argue."

The media business, and especially the News Media business is going through tough times. It's being hit from the left by a stubborn recession and on the right by massive waves of new technologies.

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brands, media, news, paid content, free, Scott Goodson
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