We are all truth seekers. Authenticity rules today more than ever before. I recently wrote an article for Harvard Business Review about how brands can spark engagement and empowerment in their customers by telling the world what they’re against, rather than what they’re for (you can read it here).
Movement marketing has proved it isn’t just a passing fad. It’s become a necessity. Shouting at customers, through traditional advertising and marketing routes such as TV, radio and magazines, just doesn’t work.
So daily deals site Groupon has been forced to make a cut of its own, removing all the Super Bowl campaign adverts which featured celebrities talking about cultural issues whilst enjoying discounted Groupon offers.
There have been about 100 truly original products that have been launched in the last 10 years. The rest of them have been variations of the same. Tons of them. We’re in danger of product overload.
Never say you can’t make money from social networking. This is what the social media gurus at StrawberryFrog keep telling me. Don’t believe them. Just ask rapper 50 Cent.
He’s allegedly used Twitter to make more than $8m in just two days, by using the micro-blogging site to promote a company he has shares in.
When was the last time you had a hit on YouTube? You are the CMO and you have the opportunity to generate big viewership numbers on YouTube at a time when paid media budgets are being slashed.
I have such passion for 70s culture and it's been stoked by a blog calledWe Love You So. 70s was my youth. Farah and the Bee Gees and Richard Pryor and NYC trips to the Meat Packing and of course Lou Reed and Frank Zapa.
There is an African proverb that says: "Two men in a burning house must not stop to argue."
The media business, and especially the News Media business is going through tough times. It's being hit from the left by a stubborn recession and on the right by massive waves of new technologies.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.