sampling

Small Surprise, Big Mood Change

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine where they knew it would be found. When the subjects who found the dime were surveyed shortly after their discovery, their overall satisfaction with life was substantially higher than other subjects who did not find a coin.

Continue Reading

Sampling Hotels

by: Jonathan Salem Baskin

News that Showtime is following HBO's lead and planning to show its programming for free in Sheraton hotels got me thinking about how hotels are the perfect places for sampling.

Continue Reading
Subscribe to RSS - sampling