sales

For solutions providers, Account Management is king

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CEOs can no longer sit out the sales process

by: John Caddell

A CEO used to be able to sit in his office suite in the "God Pod" and issue proclamations. No longer. Now he has to get on the road and sell. And not the "glad to meet you" meetings he used to have. He is rolling up his sleeves, solving customer problems and committing the company to deliver.

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How Many Green Marketers Does It Take to Change a Light Bulb?

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Think business as usual doesn't cost you money? Check out Parker Hannifin

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Painful Sushi and Other Pricing Blunders

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The YouTube Approach to Lead Nurturing

by: Jon Miller

Content is critical for lead nurturing. Whether it is a case study, new research on some aspect of your industry, a how-to guide, or a whitepaper, content is what makes your lead nurturing programs work – and lead nurturing is what helps marketing drive more revenue to sales.

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B2B Branding - Why Branding Matters in B2B Marketing

by: Jon Miller

Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?

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Green Labels as Driver of Consumption and Loyalty Programs

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How To Use Thought Leadership To Build Brands and Nurture Leads

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Do You Recognize the 4 Warning Signs of Bad Lead-itis?

by: Jon Miller

Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketing's credibility, waste demand generation dollars, and damage your company's brand reputation.

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