sales

Sales is from Mars, Marketing is from Venus - Podcast

by: Jon Miller

The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.

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Smiles Really DO Boost Sales

What’s the first thing a manager teaches a new retail or food service employee? Maybe “Don’t steal the cash!” is first, but right after that is, “Smile at the customer!” It turns out that this is probably even better advice than one might think. Continuing our exploration of subliminal stimuli and their effects on behavior, I wanted to share an intriguing study that shows that exposure to brief images of smiling or frowning faces - too quickly for the subject to consciously process - actually affected the amount test subjects were willing to pay for a drink!

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The Margin Challenge of Being Green

by: Alain Thys

When listening to the case of TNT Post's sustainability efforts at Marktplein 2.0, I could only conclude that no good deed goes unpunished. And as it's a situation which many companies going "green" may be facing soon, it's one to start thinking about today.

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HeadOn Spots Effective in Driving Sales

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Drive Revenue With Lead Scoring

by: Jon Miller

Another popular session at Dreamforce 2007 was titled 21st Century Lead Cultivation. My favorite part was the presentation from Jason Hekl, Sr. Director of Marketing at InQuira, which focused on best practices in lead scoring.

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Are Women Better At Sales?

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7 Strategies To Building Sales-Marketing Alignment

by: Jon Miller

As buyers take more control over their buying processes, building alignment between Sales and Marketing teams is now more important than ever. Yet despite the fact that they are pursuing common objectives (growth and revenue), Sales and Marketing all too often suffer an antagonistic relationship. Why can’t we all just get along?

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How to Write a Business Plan: Ten Questions with Tim Berry

By: Guy Kawasaki

business_plan_proI work in the surreal world of Silicon Valley where venture capitalists fund companies based on PowerPoint pitches and executive summaries. My friend Tim Berry rightfully pointed that business plans still serve an important role in "the rest of the world."

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Perhaps advertising isn't the money pit people thought it was

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Take Me to Your Lead Generation Optimization Leader!

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