sales

User Reviews of All Types Benefit Product Sales

by: John Caddell

The Economist, in its “Technology Quarterly” section this week, discusses the value of user comments, and makes some interesting points, this one in particular:

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Holidays 2008: Social Media Was Just Talk

by: Jonathan Salem Baskin

For all the spending and related buzz about social media this year, it didn't do much for getting folks to actually buy anything, did it?

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Retailer Survival Tips

by: Jonathan Salem Baskin

All this talk about price cuts driving retail sales is driving me nuts.

Nobody goes to a store to get a cheaper deal than they could online or, if they get it, there's an overwhelming likelihood that the store will be out of business sooner versus later. The idea all but explodes any pretense of a store brand meaning anything (other than Wal-Mart, which means cheaper deal).

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Lockout the Auto Marketers

by: Jonathan Salem Baskin

As the domestic U.S. automakers present their plans for winning a $34 billion aid package to Congress, the lawmakers should be aware of an ugly fact:

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More Decoys: Compromise Marketing

Why a logical product lineup may not be the most profitable

When marketers plan a company’s product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered - a stripped-down, basic version, a more capable better version, and perhaps a “best” version. These would normally be priced at quite different levels, probably based in part on the relative manufacturing costs of the products.

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Best Buy's Dire Prophecy

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The Superbrands Discount

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B2B Buyers--Please Tell the Losers Why They Lost

by: John Caddell

I've worked on a lot of sales proposals over the years. It works this way: a company needing to buy supplies, services or products invites a number of companies to bid on the business. Frequently, they'll develop Requests for Proposal laying out all their needs, criteria, etc. Companies submit their proposals, and over several iterations, the buyer selects.

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Lead Generation Best Practices: Thought Leadership with The Funnelholic

by: Jon Miller

 

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Christmas in October

by: Jonathan Salem Baskin

Wal-Mart has announced that it is cutting prices, setting up holiday shops in its stores, all in the hope that it can capture holiday sales now...instead of waiting for the selling season that traditionally arrives the day after Thanksgiving.

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