Russia

Through the Looking Glass

by: Marina Natanova

In September 2009 I left Russia for Belgium, to work for Futurelab. By that time I had worked internationally for 5 years, but the prospective of seeing “the West” from inside was thrilling. I had little illusions, though: when you see audit results * of a huge multinational across the globe, you stop feeling so bad about your own country’s opaque methods of dealing with advertising money. However even those little illusions I had, were enough to give me a surprise. 

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What's the Future of Russia's Twitter Revolution?

Russia's intellectuals, creative class and Golden YouthRussia’s modern-day Decembrists - failed to bring about revolutionary political change this weekend in Russia despite an enthusiastic past three months that culminated in some of the greatest shows of political opposition since the collapse of the Soviet Union nearly 20 years ago. Embracing tools like Twitter, V Kontakte (the Russian Facebook), YouTube and Live Journal, these young idealists organized massive rallies in the center of Moscow and energized a heretofore politically apathetic middle class.

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Video of Moscow's Billboard Porn Hack [NSFW]

Pics or it didn't happen.

By now, you have probably seen the AP story from Moscow about how a billboard on a highway near Kremlin was hacked to show porn. I also bet you haven't seen any pictures of the hack unless you know your way around the Russian corner of the blogosphere. AdLab to the rescue!  The video (via) is after the jump and is very NSFW.

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Russian Social Network Vkontakte.ru Plans Global Roll-out

We’ve written before about the size of the Russian social networking market, and the fact that Russia has the world’s most engaged social network users. And this weekend it was reported that one of the largest, Russian-language, social networks might be plotting an international roll-out.

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Russia Has World's Most Engaged Social Network Users

Earlier this year we reported on how Russia is the fourth largest social networking market in Europe. Data from TNS showed that use of social media and social networking in Russia is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. In part this position is driven by strong local social networking sites, principally Odnoklassniki (Одноклассники), which reports some 30 million registered users, and VKontakte (В контакте) with some 28 million registered users.

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Russia: The Fourth Largest Social Networking Market in Europe

We’ve posted in the past about the use of social media in Russia, when Russian President Dmitry Medvedev launched a video blog. But data from TNS shows that use of social media and social networking in the country is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France.

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Product Placement and Advertising in Books -- Creative Brief

by: Ilya Vedrashko

Russian agency Fabula (rus) makes money by negotiating product mentions in bestselling fiction books.

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Gmail Soap - PR Campaign

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Military Recruitment Ads from Around the World

by: Ilya Vedrashko

I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:

 

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Russian Gmail Ad: Killer Paper Prototyping

by: Ilya Vedrashko

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).

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