It's not often that one comes across a application or a new tool that changes the way we have been doing things all our lives. E-mail changed the way people communicated. And 10x10 might just change the way we access and record news.
Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began.