Ron Shevlin

Are Banks Really Digital Laggards?

Two recent tweets caught my attention:

@Chris_Skinner: It’s not Branch versus Digital, but digitizing all channels including branch

@gschmeltzer There is no head of digital at Amazon or Zappos – they ARE digital. Banks need to be, too.

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New MSI Blogger

Dear readers,
today we'd like to introduce mister Ron Shevlin, the newest addition to our roster of syndicated MSI bloggers. Ron is a veteran marketing consultant, with over 25 years of experience in the industry. He's an analyst, a frequent keynote speaker a published author (Snarketing 2.0: The Book) and, of course, a mean blogger.
 
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BigDataDoofus Hunting

In my personal life, I’m not a hunter, but I have nothing against them. As long as you’re not the Vice President of the United States, and not shooting your friends on hunting trips, I don’t care what you do.

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Banks Need Leaders Who Get It (Done)

Ed O’Leary penned an interesting piece, published on the ABA Banking Journal site, titled Banks Need Leaders Who “Get It”. It deserves a full read, but the gist of the post is this:

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Disruption Delusions

If I had a nickel for every time the word “disruption” was mentioned in a blog post, article, or conference in the past 12 months, I’d be richer than Warren Buffett.

If I had a nickel for every time the word “disruption” was appropriately used, I wouldn’t even be able to afford the ukulele that Buffett’s playing.

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The Shelf-Life of Marketing Data

The MIT Sloan Management Review recently asked Does Data Have a Shelf Life? According to the article:

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The Most Useless Research Stat: Consumer Channel Preferences

Quick two-question survey:

  1. Do you think that banks and credit unions should continue to increase their investment in the mobile channel? (Y/N)
  2. Do you think the “voice of the customer” is important for bank and credit unions to pay attention to? (Y/N)
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The Most Misused Term in Marketing

Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users, mobile Twitter users in the U.S. are 86% more likely to be on Twitter several times a day and 57% less likely to use Twitter on a desktop computer.

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Telling Stories

In a recent Wall Street Journal article titled How to Avoid a Bonfire of the Humanities, a supposedly “tech-savvy, empirical, ferociously competitive” Silicon Valley high-tech entrepreneur said:

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Understanding Online Customer Experience: Which Methods Work?

eConsultancy published its second annual Reducing Customer Struggle report, and in a blog post regarding the study, included two charts that revealed marketers’ perceptions on which methods are most effective for discovering problems or issues with the online customer experience, or understanding the online customer experience in general.

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