Ron Shevlin

Facebook’s Real Crisis

The author of a New York Times article titled Facebook’s Existential Crisis reports:

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The Real Reason Why Financial Services Ads Show More Women

A recent Harvard Business Review blog post titled Why the Financial Services Industry Is Showing More Women in Its Ads contained the following:

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Misunderstandings About Bank Customer Rationality


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InfluNonsence

In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions….

No, wait. That’s not right. Let me start again.

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Maybe the Voice of the Customer Isn’t

Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie. The last time I criticized VOC programs, someone left a comment chastising me for presuming that a bank could know what its customers wanted without asking them.

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Marketing Gurus and Marketing Morons

Dr. John Dawes nails it. In a white paper titled Marketing Gurus and Fads – how to avoid them, Dawes writes:

“Marketing abounds with ‘fads’ – which over-promise and under-deliver. These messages are sometimes presented as the ‘secrets’ of companies that are supposedly fantastically successful at the moment. The sad fact is that most of these messages are incredibly over-optimistic and at worst, downright deceitful.”

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Why There Is No Amazon of Banking

According to a recent American Banker article titled Amazon Becomes Retail Bank Role Model:

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Why Do Consumers Open Bank Accounts?

More goodies from the EY 2014 Global Consumer Banking Survey….

EY asked consumers who had opened and closed bank accounts in the prior 12 months what their reasons for doing so were. Here’s what EY found:

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Maybe The Experience Doesn’t Matter (That Much)

EY (is it not called Ernst & Young anymore?) released its 2014 Global Consumer Banking Survey recently. For a better review of it than I’ll provide here, see the summary on The Financial Brand, or download the report directly.

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If I Had My Own Business

The marketing pundits tell us personalization and customization is key to successful marketing. One-to-one marketing, they call it. Recognition that every customer is different, and should be interacted with differently.

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