Romania

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 5 of 5

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 4 of 5

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 5

Can you give us 5 tips as to how company can manage a crisis through social media?

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 1 of 5

What trends have you identified in corporate social media management at the moment? Does Romania align to these trends (or what must Romanian companies do to do that)?

by: Ilya Vedrashko

by: Alain Thys

I have just been on what I can only describe as a 'Romanian roller coaster'.  Two days of non-stop meetings, a keynote on a conference of planners, a 4 hour inspiration session with 50 marketers (90% women :-), a TV show, a dozen interviews and more conversations than I can remember.  And this all while a few months ago I didn't even know that there was an event called Masterplan 2007, taking place in Bucharest.