role of marketing

Guardian: Kids' Brains Rot on Ads

By: Ilya Vedrashko

Guardian runs a particularly vitriolic rant about how advertising is corrupting today's youths:

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MediaPost Publications - WPP's Sorrell: We Have Met the 'Frienemy' and It is Google - 12/05/2006

by: David Polinchock

No disrespect to Mr., Sorrel, but his recent statements about seeing the frenemy and it being Google completely misses the challenges facing the advertising industry.  The correct statement should be "I have seen the frenemy -- and it is us." 

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2006 In Your Words

By: David Armano

Last week I asked this question:

What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?

I was able to capture some of your answers in the PDF associated with this post.

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4. Practice attention marketing – and make it measurable

by: Jon Miller

Customers today have become adept at tuning out unwanted marketing. Personally, I am in the business of marketing, and yet still I tune out as much marketing as I can.

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I Want to Be in Advertising ... The Video

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Earn a Seat at the Revenue Table – Part II

by: Jon Miller

In Earn a Seat at the Revenue Table – Part 1, I asked how can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table.

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Better Marketing Accountability without Better Performance Won’t Improve Job Security

by: Jon Miller

Sales & Marketing Management magazine recently posted that the average tenure of a sales manager / VP is 19 months, which I found courtesy of B2Blog.

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“Margaret” Goes to Forrester

by: David Armano

Well, today I got to attend the Forrester “Humanizing The Digital Experience” event.  Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place.  That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag.  Yeah, I got a few looks.  Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.

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Geek Marketing 101

by: Guy Kawasaki 

I found a great blog entry that explains technology marketing. Here are the first three elements of this top-ten list:

  1. Marketing is not a department. Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing.

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PTOMO Live -- We Are the Clutter

by: David Polinchock

Chris Weilfrom Momentum Worldwide was doing the keynote presentation entitled We are the Clutter, a challenge to the entire industry. His challenge to us was to stay on course with what we're doing and create short term opportunities or change ourselves for long term growth. According to a Yankelovich study, people believe that 60% of the messaging they receive have to relevance to them.

Again, many common themes:

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