No disrespect to Mr., Sorrel, but his recent statements about seeing the frenemy and it being Google completely misses the challenges facing the advertising industry. The correct statement should be "I have seen the frenemy -- and it is us."
Well, today I got to attend the Forrester “Humanizing The Digital Experience” event. Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place. That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag. Yeah, I got a few looks. Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.
I found a great blog entry that explains technology marketing. Here are the first three elements of this top-ten list:
Marketing is not a department. Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing.
Chris Weilfrom Momentum Worldwide was doing the keynote presentation entitled We are the Clutter, a challenge to the entire industry. His challenge to us was to stay on course with what we're doing and create short term opportunities or change ourselves for long term growth. According to a Yankelovich study, people believe that 60% of the messaging they receive have to relevance to them.