role of marketing

'I Am the Media', Now on Slideshare

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best brand communications deliver a service

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Do You Recognize the 4 Warning Signs of Bad Lead-itis?

by: Jon Miller

Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketing's credibility, waste demand generation dollars, and damage your company's brand reputation.

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Strength from 'Weakness'

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Who Wants to Grow Revenue?

by: Jon Miller

Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of  Red Herring's CMO Conference, held Feb 4-6, 2007.

According to the survey, the number one strategic issue this year is revenue generation. The complete list of crucial challenges is:

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Some Random Thoughts on the Biz

by: David Polinchock

Had some quick thoughts this morning while in the shower and I thought that I would share them with you.

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How To Sell Your Marketing Budget To Your CFO

by: Jon Miller

I recently received this email from a colleague who runs marketing for a security software company:

I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have any sources with basic credibility with this info that I can cite?

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Why You Need Marketing Operations

by: Jon Miller

Modern B2B marketing requires a new set of "left-brained" skills, including:

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I have seen the future and it moves!

by: Dick Stroud

My final posting of 2006 sets the scene for how I intend to extend this blog in 2007. Yep, you got it - lots of video.

 

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PREDICTIONS buzzword for 2007 will be amplification

by: Lynette Webb (with Dan Calladine)

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