role of marketing

The Marketer's Bushido (SlideShare)

Continue Reading

Greener SimCity Virtual World as Channel to Influence Real World Behaviors

by: David Wigder

Electronic Arts (EA)'s SimCity, the popular simulation game that challenges users to build and run a metropolis, is set to release its latest version in mid-November - SimCity Societies - and is generating a lot of buzz in the process. 

Continue Reading

Green Marketing as a Vehicle for Consumer Engagement

by: David Wigder

Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. 

Continue Reading

Five Keys to Selling to Spendthrifts

by: Roger Dooley

Neuroeconomics research suggests that roughly 15% of your consumers are “spendthrifts” - they have unusually low sensitivity to the pain of paying, i.e., the neural discomfort associated with parting with money. Selling to people who feel little or no buying pain should be easy, right?

Continue Reading

Beyond Viral: 3 ideas for Co-Creative Marketing

by: Karl Long

So this is some early experimental thinking here so feel free to poke holes, call bullshit, or add your own take in the comments.

Continue Reading

Five Keys to Selling to Tightwads

by: Roger Dooley

One out of four potential customers for your product may not buy it, even if the purchase makes economic sense or is otherwise a good decision.

Continue Reading

Tightwads, Spendthrifts, and Everyone Else

Continue Reading

HeadOn Spots Effective in Driving Sales

Continue Reading

Best Practices in Lead Management

by: Jon Miller

The most crowded session I attended at Dreamforce 07 was Best Practices in Lead Management. The room was PACKED beyond capacity, and to make matters worse, the AC was broken so it was sweltering.

Continue Reading

Bob Garfield on the Death Of The Advertising Agency (video)

by: Karl Long

Big point here is ad agencies have to change how they are compensated.

 

 

Continue Reading
Subscribe to RSS - role of marketing