role of marketing

Why Expensive Wine Tastes Better

Continue Reading

A New Role For Marketing

by: Roger Dooley

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is one post that you may want to bookmark.

Continue Reading

Clorox Aims to Show that 'Green Works'

by: Joel Makower

Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace?

Continue Reading

The Age of the Free MP3 Player

Continue Reading

Cosmetic Neurology: Brain-Boosting Drugs

by: Roger Dooley

What’s
the next big frontier in pharmaceutical marketing? Blockbuster drugs
seem harder to develop these days, and it’s getting more difficult to
sell minor tweaks to old products as major breakthroughs. It’s even
getting more challenging to talk to physicians, as many of the old
ploys to get face time (expensive meals, honoraria, etc.) are being
abandoned.
These days, it seems, pharma companies have been reduced to trying

Continue Reading

what are marketing and advertising's social responsibilities wrt youth?

by: danah boyd

A new report by the UK National Union of Teachers - Growing up in a material world - shows that contemporary marketing and commercialization practices have devastating consequences on youth:

Continue Reading

Advertising in The Culture Economy

by: Scott Goodson

The opportunity for advertisers is to define culture. The culture point is fundamental.

We are entering, from a business point of view, the Culture Economy. The Culture Economy is where brands define or redefine culture in the social context. Where consumers align and engage with the values of this culture. Where the company lives, acts and does culture. Where culture drives business decisions. It's the exact opposite of a company who simply sews a marketing idea onto a company as appendage.

Continue Reading

Another 'Marketing-for-ill' Practice

Continue Reading

A Little Less Conversation ... (slideshow)

Continue Reading

Marketing for Good--and for Ill

by: John Caddell

I can't wait for the upcoming book by Harvard Business School marketing professor John Quelch (his blog is here) and Katherine Jocz called "Greater Good"--because I am fully expecting to disagree with it.

Continue Reading
Subscribe to RSS - role of marketing