role of marketing

Tapping the Emerging Celebrity Power of Online Influentials

by: David Wigder

Today, online influentials are emerging as "celebrities" of sort, based not only on their domain knowledge but on their ability to attract and engage audiences online.

Marketing Green contends that this celebrity status is likely to increase with time: as content continues to proliferate, consumers will look to those they know and trust to help them cut through the cutter.

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Edelman - Where Have You Been for the Past 5 Years?

by: Dick Stroud

There is an article in advertising Age called the:" The Misunderstood Generation". I can never work out if AdAge is on subscription or not. Anyway here is the gist of the thing.

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Web 2.0 and the Marketing New 4Ps

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Marketing - Is Its Job to 'Serve' or to 'Create'?

by: Idris Mootee

The idea of "customer orientation" comes up almost all the time during my meetings with clients. It is generally define as an organization culture in which all executives and employees are committed to the continuous creation of customer value of delivering on their needs.

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Where is the Super CMO?

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Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

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After The Click

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The Hottest New Agency for the Year Is WANAA!

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Ad Agencies and The Perfect Storm - Adv Giants Like Ogilvys Are Facing the Biggest Challenge in 50 Years

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Is User-friendliness a Sure Marketing Bet?

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