role of marketing

Social Media and Social Network Marketing

by: Scott Goodson

Ever since the Brian Morrissey, Adweek piece came out last week stating that "Agencies 'Don't Get' Social Media" there has been heightened desire by major consumer advertisers to know what social media is, who is doing it best, and how can they benefit from it.

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Sales is from Mars, Marketing is from Venus - Podcast

by: Jon Miller

The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.

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Q+A With Chris Gokiert: COO of Critical Mass, Chief Guitar Hero + Karaoke Coach

by: David Armano 

Chris Gokiert is the COO for Critical Mass (the company I work for).  Though Chris started his career as a  working archaeologist, he eventually found his way into the ever changing world of digital media and has never left it. 

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Despicable Use of In-Game Advertising

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Thinking Through The '3 U's'...

by: David Armano

I'm updating some thinking on the "3 U's". The word and idea of "Unity" doesn't quite work even though there is some overlap in my thinking. So here's another take swapping the idea of "ubiquity" for "unity". Seems more appropriate. Let me know what you think.

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The 3 U's: A Model for 'Advertising' in the App Economy

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Kerri Martin. Goodson Does The People - Lunchtime Chats

by: Scott Goodson

Here is my second interview in a series of interesting and wonderful personalities who are shaping the marketing landscape.

She could have been a rock'n'roller but turned to marketing instead. Now, after championing some of the most extraordinary and most-awarded work in the business, Kerri Martin is firmly established among America's heavyweight marketing stars. And the journey has been an adventure, she tells me.

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Stanley Hainsworth, Creative Director of Starbucks. Goodson Does The People - Lunchtime Chats

by: Scott Goodson

I want to do a confrere-to-confrere interview series on this blog. Nothing too serious, just chats with the those people out there who are the most interesting and wonderful minds in the advertising and culture business. Sounds like fun, no? Not necessarily the media darlings or the most famous names, but just people I like and admire and learn from.

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Green Corporate Communications: The Unstoppable Urge to Talk the Talk

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Being Peter Kim: What's Wrong with Mobile Marketing

by: David Polinchock

If you want to know what's wrong with advertising and why it has so many problems, take a look at the list of reasons that mobile advertising isn't working. You'll notice that not one person mentioned there's no real value for the consumer. That's why mobile marketing isn't working right now.

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