role of marketing

What Do You Do When Old Media Vehicles Are Losing Effectiveness And New Media Vehicles Are Not Proven And Generally Lack Measurement?

by: Idris Mootee

On the flight to Asia I was reading a latest study conducted by Aegis Group's Marketing Management Analytics and Financial Executive magazine. 6 in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and 7 in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or other public disclosures.

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When Marketing Feels Shallow, Go Deep.

by: David Armano

Here's a sneak preview from my next contribution to Ad Age, Digital Next:

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Brain Image Bias

by: Roger Dooley

The use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the presence of colorful scan images when used to back up humdrum conclusions in the text. The answer is almost certainly, “Yes.”

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The One Video All Marketers Should Watch

by: David Armano

The video below is a presentation given by a couple of staffers from the small experience design consultancy Adaptive Path to employees at Google. It's a compilation of thoughts that has been synthesized into a book titled "Subject To Change".

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Micro Interactions + Direct Engagement

by: David Armano

So here's a presentation I gave recently to a client. I'm thinking through the concepts of "Micro Interactions" and "Direct Engagement".

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Zappos & Southwest Get Direct Engagement

by: David Armano

zappos - DA.png

A couple of weeks ago I was on a panel for the Ad Age Digital Marketing conference and slightly frustrated with the tone of the discussions, I said this:

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Adage Is Becoming Boomer Friendly

by: Dick Stroud

A couple of years ago you would not have expected to have read this type of statement in AdAge.

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Experience, Social, Word of Mouth. Is it All Just Advertising?

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Here's Where Social Media Really Hurts!

by: David Polinchock

So Lane Hartwell just posted this on Twitter (sorry if it offends anyone!)

Um.ok.wtf. @ gap in SF. Just found a dried, bloody tampon in the pocket of some pants i was trying. Barf.

And that lead Sarah Lacy to reply:

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Minds Think Alike - Perhaps Too Much!

by: Roger Dooley

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But are these insights always accurate?

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