ROI

by: Yann Gourvennec

by: Jon Miller

by: David Armano

As an individual, this blog is one of the most effective manifestations of "marketing" I could have produced for myself. I have a respectable audience that comes back as opposed to visiting it once, never to return again. People participate in through comments and the content is distributable. But imagine if I started it the same way many large organizations launch conventional marketing initiatives. What would that have looked like?

by: Jennifer Rice

Well, after a year-long blogging hiatus, I've decided to jump back in. I'm thinking that the easiest way to do so is to start with a draft of a white paper on Marketing Effectiveness that was put on hold... might as well publish it here. And there's no time like the present to write about marketing effectiveness, as the looming recession is fueling a lot of questions like: Increase vs. decrease spending?

by: Jon Miller

How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation.

by: Sigurd Rinde

Just have to add a snippet as "everybody" (latest is Dennis and James) discuss the ROI of blogging.

Agree heartily guys, and using my own experience it boils down to... cannot do without it.

Out-of-pocket investment is par with a good lunch, one lunch, then some time goes into it.

by: Matt Rhodes

I’m returning to the subject of measuring the ROI of online communities after an all day session with a client today. We spoke a lot about how they are to measure the benefit of the online community they are launching and about the metrics they are going to measure and the KPIs they will report on.

by: Matt Rhodes

by: Idris Mootee

On the flight to Asia I was reading a latest study conducted by Aegis Group's Marketing Management Analytics and Financial Executive magazine. 6 in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and 7 in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or other public disclosures.

by: Design Translator

This post started as an interesting discussion in another post, when a Design Sojourn reader wondered why China suffers from this syndrome of copying product designs from the West. I’m no expert on this but having work with Designers and Vendors from China, as well as frequent trips there, I like to give my take on this issue.