ROI

As announced in a previous post, I was a keynote at the  iStrategy conference in Amsterdam on Oct. 26. Beside the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully fledged slidecast on slideshare. The package also includes a downloadable version of my dashboard at Orange.

The possible discovery of neutrinos that travel faster than the speed of light could not only change a hundred years of physics dogma, but it could make time travel possible...though one scientist comforted the world last week with the qualifier that "...it does not mean we'll be building time-machines anytime soon."

It’s not easy describing the value of design. Even looking to describe the value of design being optimistic. I often get by by reducing the discussion to 2 scenarios; what happens when design is used and when design is not. So it did not come as a surprise to me that at the recent Design Management Institute (DMI) meet up in Copenhagen, they concluded that the value of design can’t be measured”…or at least not in any standardized way”.

Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find valuable perspectives from a variety of practitioners ranging from Ford’s Scott Monty, to Citi’s Frank Eliason, and HP’s Liz Philips among many others (disclaimer, HP is an Edelman client).

Apparently, this is how you calculate the ROI of social media. But let me expand further below the jump…

It was the moment people in the room had been waiting for. The presenter was at the start of his presentation into Social Media Effectiveness. The slide was a picture of a cup of tea.

Guest Post by: Simon Phillips

When it comes to Facebook, marketers often think that hitting 10,000, 50,000 or more than 1 million likes is the only metric for measuring the success of a Facebook page.

From Chris Brogan's blog

"Gary was talking about a person in the board room who was hounding him, “What’s the ROI of social media? What’s the ROI? What’s the ROI?” Gary’s answer, when he’d finally had enough? “What’s the ROI of your mother?"

Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Helping me lead these discussions is Jim Lenskold, president of the Lenskold Group and someone I’ve long admired as a thought leader in the space.

Guest Post by: Maria Pergolino

Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way.

Heineken's "The Entrance" is a 90-second movie about a youngish James Bond-type who strolls through a fancy party doing the exactly right, funny, or utterly cool things, replete with consistent panache and high production values. Check it out on YouTube (you have to sign-in due to the content, which makes no sense since I don't remember anything morally objectionable in it).