Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content this week, add a link to it in a comment!
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard.
It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during that week! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to your own discovery!
If you attend conferences, you’ll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you’ll see fishbowls for iPad raffles, booth babes handing out t-shirts… all for the price of a mere business card. Keynote speakers wouldn’t attempt anything so crass, of course, but how often have you heard a speaker promise a copy of her slide deck or a special white paper in return for a card?
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.