Roger Dooley

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!

If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying to convert browsers into buyers or leads.

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Dumb Comments by Others Make YOU Look Dumb

Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment produced an interesting finding: the presence of low-quality comments on an article caused the article itself to be considered lower in quality.

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Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment!

Want to be the Titan of Twitter? The Giant of Google+? Demian Farnworth (@demianfarnworth), writing at Copyblogger (@Copyblogger), offers a simple way to focus your copy that is guaranteed to get your posts more engagement in Master This Copywriting Formula to Dominate Any Social Media Platform.

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How to Win Arguments, Be Attractive, & More – Roger’s Picks

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

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Mind Hacks, IBM’s Watson as Marketing Expert, and More – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment!

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The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling.

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Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!

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20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment!

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Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts!

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The Most Persuasive Website in the World and More – Roger’s Picks

It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment!

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