risk

Sexy Pics Beat Ugly Spiders

Continue Reading

Everyone Loves Innovative Ideas But No One's Doing Anything About It?

by: Idris Mootee

How often we hear that managers complain about their innovative ideas are not heard and that  everyone is only interested in the immediate bottom line?

Continue Reading

Contest Marketing: Beating the Odds

Continue Reading

This is Your Brain on Money

Continue Reading

DIY PR

Continue Reading

Twenty-somethings More Risk Averse Than Seniors

by: Roger Dooley

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups.

Gregory Larkin at Stanford University in California, US, and colleagues compared the way the over 65s respond to losing and winning, compared with people aged between 19 and 27.

Continue Reading

Deal or No Deal

Continue Reading

Milton Friedman and the Social Responsibility of Business

by: Joel Makower

The most provocative statement of the past half-century on the role of business in society came in an essay in the New York Times, written by a fellow named Friedman.

Continue Reading

Warranties, Neuromarketing, and Neuroeconomics

by: Roger Dooley

There’s a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product’s warranty.

Continue Reading

Neuroeconomics, Asymmetric Paternalism, and Marketing

by: Roger Dooley

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism.

Continue Reading
Subscribe to RSS - risk