reward

Study: Taxes Aren’t Painful

by: Roger Dooley

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the brain, paying taxes activates reward centers - the same areas of the brain that fire in response to food and social interaction.

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Coke virtual thirst - update

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Free Radical Tregs and Staples

by: C. Sven Johnson

I recently used the scientific term “free radical” to describe a blogger whose writing I enjoy. I used that descriptor to mean someone who doesn’t think about issues and problems the way others studying them might. It is, in my opinion, a very designer thing; and I don’t mean that in the applied arts context.

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Marginal Marketing

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Ask more of, and raise rewards for, employee idea-generators

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Green Labels as Driver of Consumption and Loyalty Programs

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Want answers to a tough problem? Offer a prize

by: John Caddell

In the Wall Street Journal, columnist David Wessel highlights the role prizes have played, and continue to play, in fostering innovation.

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Deal or No Deal

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