reward

Social Media Perks – How @ChilternRailway Rewards Its Regular Customers

Guest Post by: Jon Stokes

Earlier this year I wrote about how Chiltern Railways were using twitter for customer service.

Aside from their responsive Twitter account, I was also impressed by the company’s use of foursquare to reward the “mayor” of Marylebone station with the privilege of switching on the Christmas lights –  an innovative way to recognise a loyal customer.

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Rewards as a Driver of Green Consumer Engagement

I joined RecycleBank for many reasons, one due to an observation regarding the application of rewards in the green space. Quite simply, rewards have the potential to change consumer behavior without necessarily changing attitudes first. I first wrote about this in a 2007 blog post. Today, it remains a powerful way to expand the appeal of green.

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Attractive Women Make Men Impatient

I’ve written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys who looked at pictures of bikini-clad women made impulsive decisions. In A Pretty Woman Beats a Good Loan Deal, we found that men accepted higher loan rates when the direct mail offer included a picture of an attractive woman. Do women just make men crazy? Actually, there’s a scientific explanation for these effects.

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Fight Impulse, Imagine the Future

Many of the decisions we make are guided by some kind of reward. Do I go through the McDonalds drive-thru window and get a burger and fries that will light my brain up like a Christmas tree, or do I delay eating until my planned meal-time and consume something healthy?

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Loyalty Programs: Of Rats and Men

It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce the price of gas. Our wallets bulge with partially punched cards, and our keyrings are stuffed with plastic bar code tags, all in the name of loyalty. (And, of course, you have to add the original loyalty programs – airline frequent flyer clubs and credit card reward programs.) Do these actually work?

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Collecting Visitor Info: Reward vs. Reciprocity

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Loyalty Points, What's the Point?

by: Design Translator

I recently had a discussion with my better half on how “Loyalty Points” are pointless these days. (Please excuse the pun!) I rather have a clutter free wallet than carry my Ikea or local hardware store loyalty card.

Why accumulate points and work for delay gratification when I can get immediate satisfaction with more money in my wallet? I believe this has become more important in our current economic crisis.

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Marketing to the Senior Brain

by: Roger Dooley

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong loyalty to the brands they have used in the past. Conventional wisdom would say these individuals are “set in their ways.”

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Steelcase Second Life Chair Design Competition

by: Design Translator

Wow, this competition totally went under my radar. I would not have caught wind of this if I did not get my usual dose of virtual goodness at rebang. In fact it was his 10th post in his RSS feed and probably would have fallen off into internet oblivion if I had visited his site some other time.

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How Threadless.com democratizes design and innovation

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