revenue

by: Jon Miller

Who is in charge of revenue at your company?

In most B2B companies, the Sales Department owns the revenue pipeline. Marketing may play a supporting role by supplying leads (that probably get ignored). But in these companies, Sales controls the revenue process and is accountable for top-line growth. As a result, Sales holds the most political power of any function.

by: David Polinchock

by: Jon Miller

Strategy+Business had a great article in their summer issue by Edward Landry, Andrew Tipping, and Jay Kumar from the consultancy Booz Allen Hamilton.

by: Noah Keating (via David Polinchock)

The French television station M6, by encouraging viewer participation in its programming through the solicitation of SMS messages from audience members to influence show outcomes, has managed to surpass its ad revenue with the income it is now receiving from this practice.

by: Guy Kawasaki

by: Ilya Vedrashko 

by: John Caddell

It goes without saying that alliances are crucial to an open innovation strategy. By tapping into other organizations for some part of your product, you require structures, agreements and management of those other organizations.

by: Karl Long

by: Josh Hawkins

AdAge.com reports that Yahoo will begin selling ad space on Flickr's social media service. This represents the first foray into the monetization of social media for Yahoo, and Nikon will be a charter advertiser.

Take this a step further.