revenue

Earn a Seat at the Revenue Table – Part I

by: Jon Miller

Who is in charge of revenue at your company?

In most B2B companies, the Sales Department owns the revenue pipeline. Marketing may play a supporting role by supplying leads (that probably get ignored). But in these companies, Sales controls the revenue process and is accountable for top-line growth. As a result, Sales holds the most political power of any function.

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Technology Enables Product Placement in CGM

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Growth Champions

by: Jon Miller

Strategy+Business had a great article in their summer issue by Edward Landry, Andrew Tipping, and Jay Kumar from the consultancy Booz Allen Hamilton.

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French Television Station Earns More From SMS Than Advertising

by: Noah Keating (via David Polinchock)

The French television station M6, by encouraging viewer participation in its programming through the solicitation of SMS messages from audience members to influence show outcomes, has managed to surpass its ad revenue with the income it is now receiving from this practice.

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The Art of Distribution

by: Guy Kawasaki

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YouTube's New Ad Formats: Links, Screens

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Open Innovation and Alliances

by: John Caddell

It goes without saying that alliances are crucial to an open innovation strategy. By tapping into other organizations for some part of your product, you require structures, agreements and management of those other organizations.

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The Audience Is Dead But The Show Must Go On

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Brands Experiment with Social Media Avails

by: Josh Hawkins

AdAge.com reports that Yahoo will begin selling ad space on Flickr's social media service. This represents the first foray into the monetization of social media for Yahoo, and Nikon will be a charter advertiser.

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Commentary: How To Monetize YouTube

 
Stephen Speicher on Engadget writes: "Imagine, on the other hand, if YouTube had placed an advertisement before that clip and paid Judson [the clip's author] for every time that clip was watched.

Take this a step further.

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