revenue

Welcome to Home, Sharehopper

by: C. Sven Johnson (via Business & Games)

A few days back additional details were revealed about Sony’s new “Home” virtual world. Since then I’ve been trading comments over on Raph Koster’s blog (Link); some of which might be of interest.

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The Five Stages of Marketing Accountability

by: Jon Miller

The five stages of Marketing Accountability are:

1. Denial

"Marketing is an art, not a science. It can't be measured. The results will come, trust me!"

At first, the CMO may deny the need to be accountable for results. Becoming stuck in this stage often leads to Marketing's isolation from other departments and executives.

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Are You a CMO or a VP of Marketing?

by: Jon Miller

What's the fundamental difference between a Chief Marketing Officer and a VP of Marketing? It's not a question of experience or organizational size, and it doesn't matter what your business card says (mine says VP Marketing). It's a question of how you act, the extent and scope of your responsibility, and how you are perceived by the organization.

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Who Wants to Grow Revenue?

by: Jon Miller

Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of  Red Herring's CMO Conference, held Feb 4-6, 2007.

According to the survey, the number one strategic issue this year is revenue generation. The complete list of crucial challenges is:

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How To Sell Your Marketing Budget To Your CFO

by: Jon Miller

I recently received this email from a colleague who runs marketing for a security software company:

I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have any sources with basic credibility with this info that I can cite?

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10. Invest in marketing automation

by: Jon Miller

In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to:

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9. Stop being a cost center

by: Jon Miller

Too many CEOs and CFOs think of marketing as a cost center. Left unchanged, this attitude makes it almost impossible for a CMO to succeed. Take the following example, courtesy of Anne Holland at MarketingSherpa:

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Web20 Puts Production in Hands of Many but Rewards in Hands of Few

by: Lynette Webb

Nicholas Carr at Rough Type blog brings an interesting perspective to the economics of Web 2.0. He points out that even though there is a "Long Tail" in terms of content, this isn't reflected in the way monetary rewards are distributed and that, if anything, Web 2.0 has increased this concentration.

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Ten Practical Trends in B2B Marketing

by: Jon Miller

What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?

Over the next 10 posts, I’ll share the top trends that are changing the practice of B2B marketing. I’ll discuss key best practices you should have on your radar, as well as practical tips for how to take advantage of the trend to improve your performance.

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Earn a Seat at the Revenue Table – Part II

by: Jon Miller

In Earn a Seat at the Revenue Table – Part 1, I asked how can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table.

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