retail

The Future of Retail: Instant Price Match

by: Ilya Vedrashko

The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere.

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Why on Earth Would Barney's New York Launch a Target Brand?

by: Scott Goodson

In a very interesting twist of premium fashion melting into the Target Warehouse culture, Barney's New York will launch eco-friendly Rogan for Target.

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one company, ten brands: lessons from retail for tech companies

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Comfort Shopping: Sad Customers Buy More

by: Roger Dooley

Most merchants would include "happy customers" as a key part of their
mission. Oddly, new research shows that sad customers are likely to
spend more money when shopping. Merely watching a sad video clip caused
subjects to pay nearly four times as much for a water bottle than
subjects who watched an emotionally neutral clip.

The new study released
Friday by researchers from four universities goes further, trying to

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Technology and the World of Consumption

by: danah boyd

I
had just finished giving a talk about youth culture to a room full of
professionals who worked in the retail industry when a woman raised her
hand to tell me a story. It was homecoming season and her daughter Mary
was going to go to homecoming for the first time. What fascinated this

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Does Your Retail Have a Soul?

by: David Polinchock

I know, you're thinking that it's a dumb question relating to a whole
bunch of mumbo jumbo, new age stuff, but let me explain. On the Friday
after Christmas, Sarah DaVanzo & I spent the day walking through
all of the shops along Madison Avenue, starting at about 59th Street.
We visited all of the high-end, luxury stores for about 20 blocks and

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Green May Be Ho-Hum for the Holidays, But It's Here to Stay

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Some Random Thoughts on the Biz

by: David Polinchock

While I think that I give pretty good presentations, I am known to be a
little long-winded at times. So it was a real challenge for me last
week when I presented at the NY Advertising Club Meetup and I had just
5 minutes to present. So I squeezed six points into those 5 minutes and
got a very good response from the audience. Sparked some good debate
too, which I always enjoy doing! So, here were the points I made and if

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Black Friday Neuromarketing

by: Roger Dooley

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday.
The biggest shopping day of the year offers retailers a major
challenge: how to get people into THEIR store, because once there the
customers may spend a good part of their holiday gift budget. While
most of the stores use the unsubtle approach of marking a small number
of items down to ruinously low prices, there’s certainly some

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When Retail Goes Virtual

by: C. Sven Johnson

I caught a whiff of this piece on the Guardian earlier this month, and having finally read it, all I can say is, thank the Flying Spaghetti Monster someone else is starting to talk about the impact virtual worlds will almost certainly have on real world commerce. Victor Keegan has fired a nice warning flare in his article, “Virtual China looks for real benefits” (Link). From the piece:

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