by: Alain Thys
If you thought narrowcasting and digital displays where the thing to focus on as a trendy marketeer, then think of this one. Siemens has come up with a new type of electronically enhanced label which allows projecting video on the label itself.
Imagine going for eggs and actually seeing the chicken run around on the packaging. Harry Potter ? Long-term future ? Not really, Siemens expects the product to be commercially available in 2007.