retail

41 Customer Experiences To Learn From

Brand Experience Week wrapped up last week, but there are plenty of Brand Experience Briefs for you to learn from. Check out these 41 videos that audit and analyze new or interesting restaurant and retail brands to learn the do’s and don’ts of customer experience design:

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It’s Time To Rethink Retail

Today’s retail headlines are troubling.

Office Depot just announced it will close 400 stores. Radio Shack wants to close 1,100 stores but its lenders are resisting. Sears is looking to sell off chunks of its real estate.

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Is Your Store Ready for Tomorrow's Customer? (Slideshare)

By now you probably got the memo that the population in Europe is growing older. That the opening of borders is causing people to migrate. That consumers are using the internet and their mobile phones to make sure they get the best deal possible.

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National Brands Going Local

My most recent Harvard Business Review piece discusses a trend in retail: Whole Foods and other progressive retailers like Starbucks and Lululemon Athletica are increasingly shedding their national standards and conventions to achieve a more local brand image.

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Why the Future of Digital Commerce Is the Omnichannel

When Bill Gates released his famous Internet Tidal Wave memo, the old media adage “content is king” became a mantra for the video age. Gates rightly pointed out that “the more users it gets, the more content it gets, and the more content it gets, the more users it gets.”

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Ironies of the Retail Customer Experience

brand as business bit: What was old is new again; what is big isn’t best; what’s happening halfway around the world matters here.  These ironies describe the retail customer experience landscape in America today.  That was my takeaway from a session at the Retail Customer Experience Summit I attended yesterday.
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Jeff Kelley on Sanuk’s Cult-Like Following

Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats.  You may also have seen Sanuk’s tongue-in-cheek print ads including cartoons and sponsored athletes including Donovan Frankenreiter and Matt Meola.
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Is This Common Pricing Mistake Costing You Sales?

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them and move on? If you stock similar items (and who doesn’t?), the problem could be your pricing.

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3D Printing and Retail

February 28, I had the opportunity of being the closing speaker at the FutuRetail conference which took place at the brand new Google headquarters in London.  The day was filled with a host of interesting speakers.   But having been challenged by the organisers to close the day on a truly "thought provoking" topic, I ventured into a thought experiment on the impact of 3D printing on the retail industry.

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Showrooming is Why the Retail Business needs Design Thinking

I chuckled at Tom Fishburne’s Showrooming cartoon, partly because it was funny, and partly because it was so true. I do that all the time in bookstores; flip through the hardcopy and then buy the ebook.

Unfortunately the Retailers still don’t get it, and brands like Borders will continue to drop like flies.

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