retail marketing

Libido-Enhancing Scent Patch

By: Ilya Vedrashko

Someone who figures out how to spray stores with this thing will move a lot of merchandise:

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Concept: Social Retailing

By: Ilya Vedrashko

Welcome Social Retailing (TM) - a technology developed and trademarked by IconNicholson and demoed at the National Retail Federation conference's Store of the Future exhibition.

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Prediction 7: You need to E-tail Your Retail

by: David Polinchock

If I can do it on your web site, I should be able to do it in your store.

It's time to e-tail your retail. And we don't mean moving all of your retail operations online. But it does mean that your retail needs to be e-tail compatable.

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Prediction 6: The Socialization of Place Continues

by: David Polinchock

What happens when the social elements of things like myspace leave cyberspace and enter the physical world? Can and should brands use their physical space to help facilitate social interaction in the real world?

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Prediction 5: Retail Grows in Importance

by: David Polinchock

Retail spaces will become even more important as a connection point between the consumer and the brand.

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BEL Predictions Overview

by: David Polinchock

I'm in the process of updating all of our 2007 predictions and thought that I would do one posting with just the headlines. Look for detailed posts sometime over the weekend. And please feel free to post your thoughts as well!

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Web Ink Now: Interruption Marketing Hall of Shame

by: David Polinchock

David Meerman Scott has started an Interruption Marketing Hall of Shame over at Web Ink Now and I thought that I would include his number 4 here. Valuable lesson here -- he's willing to boycott a mall he likes to visit because they chose to interrupt him, rather then engage him.

So look at his other nominees and be sure to add your own thoughts!

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Service Design h2h

by: Sebastian Campion

Most of today's services - from public to the private sector - are designed to exclude human-to-human (h2h) interaction in order to make things more efficient and keep costs down to a minimum.

Barcode

One of the consequences of this ongoing self-service trend is that the human interface has become a luxury feature.

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Product Placement in Megachurches

by: Ilya Vedrashko

To follow up on the last week's post, here're a few select quotes from a recent article at Knowledge @ Wharton:

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Advertising Age - P&G Wants In-store Marketing Metrics to Match up to TV, Radio

by: David Polinchock

This new study has been getting quite a lot of attention lately and we think that it's a shame. Now, for full disclosure, we have a business relationship with POPAI, which is developing another study. However, we believe that none of the studied proposed so far go as far as we think they should go.

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