retail marketing

Rent A Mini

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Testing Green Promotional Benefits to Drive Acquisition

by: David Wigder

Promotional benefits are a popular marketing tactic used across almost every industry to acquire new customers. Marketers like offering such benefits as they can greatly increase acquisition rates or drive repeat purchases over time.

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Pheromones Encourage Shopping

by: Ilya Vedrashko

Found this news article back from January 2004 while browsing Live-Scent.com forums:

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Wine and the Spillover Effect

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Does Your Marketing Smell?

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Perhaps advertising isn't the money pit people thought it was

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The Niche of Mass

by: C. Sven Johnson

Joel Greenberg has a blog entry (Link) worth reading regarding Suzanne Vega’s upcoming concert inside Second Life. Some of what he’s getting at has come up here before (reLink). And of course scarcity is something I’m often thinking about, given my particular interests.

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iWait - Genius Business Model

by: Karl Long

This is almost as good as bumvertising, but as I was perusing some people in line for an apple iphone at the local apple store I saw some people wearing t-shirts that said “iwait.org” on them. I asked a few folks where they got them and they said some guy came around handing them out for free.

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'Touch' is definitely the new paradigm

by: Dominic Basulto

It's not only innovative technology companies like Apple and Microsoft that are rolling out cool new touch screen applications. Ralph Lifschitz Ralph Lauren recently announced plans to roll out a touch screen application that completely re-defines what it means to do a little window-shopping.

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Walking Vending Machine Mascot

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