retail marketing

Cyber Monday Impulse Buying

by: Roger Dooley

Cyber Monday is one of those recent inventions that seems a bit
suspect. Is the Monday after Thanksgiving really the biggest ecommerce
sales day? It looks like Cyber Monday will have to work hard to beat
Black Friday, when reports indicate that shoppers spent over $500 million
online. Just in time for the online sales blitz, Web marketing expert

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Black Friday Neuromarketing

by: Roger Dooley

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday.
The biggest shopping day of the year offers retailers a major
challenge: how to get people into THEIR store, because once there the
customers may spend a good part of their holiday gift budget. While
most of the stores use the unsubtle approach of marking a small number
of items down to ruinously low prices, there’s certainly some

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Serious Games Bring the Mall to Web Browsers

by: Eliane Alhadeff

A web based virtual shopping mall launched in New Zealand, allows users to navigate a three dimensional space to browse and buy products, bringing what the company says is the same shopping experience as in the real world. http://www.themallplus.com/ is not a portal that redirects consumers to third party websites, instead creating an online virtual shopping mall.

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Sensory Marketing to Jolt Espresso Sales

by: Roger Dooley

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates one’s senses on entering a Starbucks outlet.

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Smiles Really DO Boost Sales

What’s the first thing a manager teaches a new retail or food service employee? Maybe “Don’t steal the cash!” is first, but right after that is, “Smile at the customer!” It turns out that this is probably even better advice than one might think. Continuing our exploration of subliminal stimuli and their effects on behavior, I wanted to share an intriguing study that shows that exposure to brief images of smiling or frowning faces - too quickly for the subject to consciously process - actually affected the amount test subjects were willing to pay for a drink!

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Radiohead Update, Set Your Own Price Experiment Sells 1.2 Million Albums at $8 Each

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Ignore Your Brain and Get Rich

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Blog Action Day: Wal-Mart's Sustainability Summit

by: Joel Makower

Last week's Live Better Sustainability Summit, held just outside of Bentonville, Arkansas, was yet another in what seems to be an accelerating series of "whoda thunk" moments. Bentonville, of course, is  hometown to Wal-Mart, which sponsored the event, a daylong conclave that brought together more than a thousand people to a nearby convention center

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French Supermarket Casino Labels Eco-Friendliness of its Products

by: Alain Thys

Now here's a green programme that's pragmatic, inspiring and at the same time simple enough that it could make consumers care.  In 2008, the French supermarket Casino intends to label its products according to their eco-friendliness.  The move follows an earlier announcement by Britain's Tesco who will start tracking the CO2 footprint of its products.

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HeadOn Spots Effective in Driving Sales

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