retail marketing

by: Jonathan Salem Baskin

Apparel retailer marketing is usually pretty nutty, and these businesses are on the bleeding edge of consumer spending trends. So I'm fascinated that J. C. Penney will focus its spring advertising on bargain-priced items from trendy designers like Kimora Lee Simmons and Nicole Miller. 

by: Jonathan Salem Baskin

All this talk about price cuts driving retail sales is driving me nuts.

Nobody goes to a store to get a cheaper deal than they could online or, if they get it, there's an overwhelming likelihood that the store will be out of business sooner versus later. The idea all but explodes any pretense of a store brand meaning anything (other than Wal-Mart, which means cheaper deal).

by: Alain Thys

Last week I was in Bucharest to present at the Shopper Marketing Conference which was organized by our great friends at Evensys. For the perusal of the people who participated in this event, or who ever else is interested, I have uploaded PDF’s of the presentations for downloading here (Slideshare versions following shortly).

by: Jonathan Salem Baskin

Wal-Mart has announced that it is cutting prices, setting up holiday shops in its stores, all in the hope that it can capture holiday sales now...instead of waiting for the selling season that traditionally arrives the day after Thanksgiving.

by: Scott Goodson

What can we learn from McDonald's creating their own virtual world? That they are moving into their own customized world says one thing to me, that it will become more valuable for brands to create and curate their own virtual worlds rather than joining existing public virtual worlds.

by: Roger Dooley

by: Roger Dooley

by: David Wigder

Eco-labels influence consumer behavior in two ways. First, they introduce green as a considered attribute at the point of sale. Second, they enable consumers to comparison shop based on green. Over the past few years, there have been many new eco-labels launched by governments, manufacturers and retailers. Many of these labels are listed on Consumer Reports’ Greener Choices site.

by: Roger Dooley

by: Dominic Basulto

During times of both economic boom and bust, business innovation tends to flourish. During a boom, flush pockets and rosy visions of the future lead to generous spending on innovation projects. During a bust, the need to hunker down and deal with everyday business reality leads companies to innovative solutions.