retail experiences

No Muzak Here

I was teaching a class for FIT earlier this week and talking about retail experiences. I brought up a slide of an Apple store and mentioned how there is no background music at the Apple stores that I visit and how that goes against the grain of retail pundits who spend great effort building play lists that encourage people to shop and buy. 

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Radical Differentiation at Lululemon

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.”   Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands.

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Brand Experience Brief: Uniqlo

(Check out my latest “brand experience brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.)

Fast fashion retailer Uniqlo is on a roll. I visited the company’s Herald Square location, one of three stores it has in New York City. Here’s what I thought of the brand experience there:

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Would You Like a Coffee with That Wi-Fi?

Once upon a time, Wi-Fi was a novelty in coffee shops. It was an unexpected bonus that we encountered when patronizing certain Starbucks or some other forward-looking establishments.]

But what was once a delight if found has become a disappointment if not found, or not working, or not free. Now any self-respecting coffee shop wouldn’t be caught without free Wi-Fi.

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The Woodward Report Interview on Retail

I did this interview last year in Denmark while I was there for NEXT and thought that I would share it. We covered a lot of ground, including retail trends; what's working in retail and what the future of retail might be. Probably the first time I spoke about the role of history and legacy in creating retail experiences, something I still continue to formulate. Have a watch and let me know what you think.

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Brand Experience Brief: Steak ‘n Shake Signature

(Here’s my latest “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.)

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Brand Experience Brief: Patagonia’s Tin Shed

(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.)

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Brand Experience Brief: Subway Café

Central Market – A Retail Experience

(Today’s post is the last in a mini-series of reviews of retail concepts that have caught my eye. I’ve already covered 77kids in Times Square and new Starbucks stores in Seattle. Hope you’ve enjoyed my takes on what makes a store more than a store – a real experience.)

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Starbucks 3.0 – A Retail Experience

(This is the second in a mini-series of reviews of retail concepts that have caught my eye. Yesterday I introduced 77kids in Times Square, today it’s Starbucks in Seattle, and tomorrow will review one last example of what makes a store more than a store – a real experience.)

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