responsibility

Who has the responsibility?

Voltaire said it first: With great power comes great responsibility. Others prefer a more-recent attribution, citing Peter Parker's Uncle Ben in Spiderman.

by: Design Translator

I recently visited the website of the book “The Art of Client Service” written by veteran advertising Account Manager Robert Solomon. Though I have yet to read the book (I plan to eventually!), the content really resonates with me, as it is a snap shot of the Strategic Design Management role I play daily.

by: Design Translator

A few times a year most companies tend to start or re-look at their Innovation and product development cycles for the following year. Often involved in such matters, I’ve experienced that most of the time elements of the answer involves innovation and some of the time it also includes design. Ultimately though it often boils down to the one perennial question: “So fellows, what are we going to make?”

by: Jon Miller

What's the fundamental difference between a Chief Marketing Officer and a VP of Marketing? It's not a question of experience or organizational size, and it doesn't matter what your business card says (mine says VP Marketing). It's a question of how you act, the extent and scope of your responsibility, and how you are perceived by the organization.

by: Guy Kawasaki

by: David Jennings

by: Guy Kawasaki