research

Buyology by Martin Lindstrom

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When Did We Start Trusting Strangers? New Research from Universal McCann

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Debt and the Over-50s

by: Dick Stroud

Any research from an organisation, with a vested interest in the subject, has to be viewed for what it is: “something to grab press coverage”.

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Subconscious Warm up: How Brands Have an Effect on Your Behavior

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

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Reflecting on the Mirror

by: Roger Dooley

Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.

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The Handshake - Brain Connection

by: Roger Dooley

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:

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Marketing to the Senior Brain

by: Roger Dooley

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong loyalty to the brands they have used in the past. Conventional wisdom would say these individuals are “set in their ways.”

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Teens, Video Games, and Civics

by: danah boyd

Last week, Pew released a report on "Teens, Video Games, and Civics" that made its way around the web (see posts by Mimi Ito, Amanda Lenhart, Cathy Davidson). Briefly, some findings:

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An Antidote to Cheerfulness

by: Dick Stroud

If you have woken, heard the news about the bungee stock market (now in plunge mode), seen the value of house and share portfolio plummet but are still feeling chipper – then have a read of these comforting words from McKinsey.

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Shake Up Your Copy

by: Roger Dooley

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention:

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