Word of Mouth (Offline) Works Better than Online Social Media
The argument is more complex than my title suggests but that is the gist of the conclusions from a recent Harris research.
The thing that fascinated me was the results to the question: “"Thinking of that most recent product or service purchase, which of the following methods of gathering information, if any, did you use to identify the choices of product or service you considered for purchase? Please select all that apply."