Research Claims that 25% of Tweets Are Not Worth Reading. So What?

According to research from a team at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology, we think that 25% of tweets are not worth reading. The study found that, when asked to rate tweets by people they follow, only 36% of tweets were marked favourably, 25% were marked less favourably and the balance (39%) received no strong feeling either way.

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What's Holding Open Access Publishing Back?

As a small business working in knowledge-intensive, research-driven areas, I've got first-hand experience of the frustrations caused by mainstream research publishing: you find a research paper that looks useful, but it costs $30 to read the 15 pages if you haven't got some kind of institutional subscription. These costs keep going up, and even institutions are having to look critically at what they can afford, in what is known as the serials crisis. Recently George Monbiot stirred up a small storm by drawing attention to this — see one angry reaction, for example.

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Don't Bogart That Einstein

The possible discovery of neutrinos that travel faster than the speed of light could not only change a hundred years of physics dogma, but it could make time travel possible...though one scientist comforted the world last week with the qualifier that " does not mean we'll be building time-machines anytime soon."

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Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games.

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Innovation in Market Research (with Audio Track)

Here is one of my latest presentations on the status and the future of online research including the audio track in order to make it easier to understand where I’m coming from. Duration: 40 minutes, sharp!

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Researchers and Planners Unite

You Will Never Meet Mr / Ms Average

Nielsen has published some data about the TV audiences in the US.

The ‘average’ American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Not 1 minute or 3 minutes but 2 minutes. Wow

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Navigating a New Age of Discovery for the Human Brain

With the launch of the Allen Human Brain Atlas - the first-ever 3D, interactive atlas of the anatomy and genes that comprise the human brain - is it possible that we've just entered a radically new Age of Discovery? Rather than discovering the unimagined riches of new continents, we may be on the cusp of unlocking the full potential of the human brain.

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Why Bad Research Could Kill Social Media’s Credibility

I recently had a really interesting conversation with a favourite client. We “clashed” over a chart I produced saying that insight and data are what drives digital strategy. The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. Interesting.

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Being Weird

I'm weird. Chances are that you're weird. In fact the society you live in is probably weird too. Western, educated, industrialized, rich, democratic. It's an acronym that was new to me until I read this piece about the work of Joe Henrich, a professor in Psychology and Economics at the University of British Columbia.

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